case studies

In-depth explorations of selected projects,

revealing the process from concept to final outcome.

Each case study outlines the context, objectives, and strategic decisions behind the work, offering a clear view of the method and the value created.

incatops

Redefining identity and harmony

CLIENT: Incatops, a leading Peruvian company in the production of natural yarns (Alpaca, Guanaco, Vicuna, etc.).

CHALLENGE: Create a contemporary image, an organized collection, and coordinated communication.

SOLUTION: We created a clear and structured collection, developed a coordinated image, and designed trade show booths that reflected a strong contemporary Peruvian identity. This approach led to powerful corporate storytelling, strengthening communication and marketing, and supporting sales.

OUTCOME:

“Best Trade Show Stand” award at Pitti Filati.
Transformation from producer to a leading brand in the yarn industry.
Exclusive layouts for the Hand Knitting collection, evoking the dreamlike world of handmade work, consolidating Incatops’ position as a leader in the hand-made sector in a short period.

the woolmark company-

the wool lab

Wool beyond conventions

CLIENT: Woolmark, an Australian non-profit organization representing Australian wool growers and the global authority on wool.

CHALLENGE: Promote wool as a versatile fiber, moving beyond its association with winter clothing.

SOLUTION: We created THE WOOL LAB, an inspirational tool positioning Woolmark as a global authority in the wool industry, anticipating trends and creating new applications.

OUTCOME:

Woolmark now influences diverse markets, from sportswear to interior design.
The Wool Lab has become a reference for brands and manufacturers worldwide, redefining the value of wool in every season and strengthening Woolmark’s position as a global authority.

― The Woolmark Company - The Wool Lab.

Shooting & styling by RRS

sateri

A visual and sustainable ecosystem

CLIENT: Sateri, the world’s largest producer of viscose.

CHALLENGE: Promote the use of viscose globally with a focus on sustainability, to expand Sateri’s presence in the Chinese market and later on a global scale.

SOLUTION: Development of the “I LOVE VISCOSE” project, with collections and product presentations made from Sateri’s viscose. We designed booths inspired by a greenhouse, symbolizing balance and connection with nature. Collaborative moodboards featuring products like yarns, fabrics, and finished garments engaged clients and brands, transforming viscose into a versatile and desirable material.

OUTCOME:

In recent years, Sateri has become the most appreciated sustainable viscose producer in China and worldwide.
The “greenhouse” storytelling concept has redefined the company’s image in global showrooms.

― Sateri

Shooting & styling by RRS

IPEKYOL

Redefining identity and synergy

CLIENT: Ipekyol Group, one of the leading fashion groups in Turkey.

CHALLENGE: Rethink the layout of the IPEKYOL and TWIST brands, improving their identity and competitiveness, and implement a collection system that respects production capabilities and market trends.

SOLUTION:
Redesign of the logo and visual communication for the TWIST brand, and redefinition of the layout for the IPEKYOL brand.
Creation of a seasonal release system integrating trends, seasonality, and production capabilities. Implementation of visual merchandising strategies to enhance the in-store experience.

OUTCOME:
The new system allowed Ipekyol Group to strengthen its identity and become a reference point in the Turkish and international markets. The joint venture with the Miroglio Group, already a partner of Riccardo Rami Studio, further consolidated the brand’s position.

Spring'85

Redefining identity and harmony

CLIENT: Spring ‘85, a manufacturer specialized in buttons for jeans and metal press fasteners for clothing. CHALLENGE: Expand the company’s focus beyond the heritage of jeans buttons, introducing collections that blend creativity and modernity, and transform its visual identity with coordinated communication aligned with current trends.

SOLUTION:

Creation of seasonal collections showcasing buttons as true works of art, highlighting their uniqueness and design through high-impact visual content (photos, videos, interviews).
Launch of Spring Lab, a research and development laboratory promoting internal cohesion and innovation, merging old and new generations of the company.
Revision of the coordinated image and corporate narrative, highlighting Spring ‘85’s ability to combine tradition and modernity.

OUTCOME:
The renewed image of Spring ‘85 strengthened the brand’s perception both internally and externally, supporting the company’s natural growth and positioning it as a leader in high-end metal button design.

― Spring'85

Product shooting by RRS

Vardhman

Creativity as the turning point

CLIENT: Vardhman, the largest vertically integrated cotton producer in India.

CHALLENGE: Shift the company’s focus from pure technicality to creativity, developing innovative collections that attract a more contemporary, design-oriented market.

SOLUTION:

Creation of a trial collection to demonstrate the added value of our creative support, convincing a initially skeptical client.
Introduction of a structured and stimulating collection system, transforming Vardhman into a proactive producer capable of anticipating market needs.

OUTCOME:
The collaboration, lasting 6 years, led to a significant increase in product appreciation and sales, solidifying Vardhman’s position in the global textile sector.

LUTHAI

Revitalizing a global giant

CLIENT: Luthai, a global leader in shirt fabric production.

CHALLENGE: Overcome a technical image and highlight the company’s creativity through concrete and inspirational proposals.

SOLUTION: Created a thematic system based on specific products and techniques to organize and promote fabric and shirt collections, giving each product personality through themes, materials, and colors..

OUTCOME:
·After a brief pause, Luthai renewed the collaboration with Riccardo Rami Studio, recognizing the value of our forward-thinking creative vision.
·The collections developed became a reference for clients, improving the company’s perception and increasing sales.

WHAT MAKES RICCARDO RAMI STUDIO UNIQUE

Working with riccardo rami studio means choosing a partner who:

Turns challenges into opportunities, bringing a unique and innovative vision.Offers tailored solutions that reflect the values and ambitions of the clients.Integrates aesthetics and ethics, creating sustainable and enduring products.Anticipates trends with exclusive tools and methodologies.