ORGANIZATION
The Riccardo Rami Studio Headquarter is based in Prato (Florence - Italy), and it includes offices and show-room inside an old, completely renovated carpets factory, covering a total surface of 1.200 sqm. Here work 14 associates, among whom 4 in particular can count on international experiences with some ma jor worldwide textile & apparel Brands. In year 2005, Riccardo Rami Studio opened a branch show- room in Istanbul (Turkey) with a local partner Studio, to give continuative&competent support to client, very well introduced in the turkish business community, experimenting collaborations with some major national and international Companies of the textile and apparel market. Through a 15 years long cooperation with a local Studio, it also offers a strong connecting-point in Tokyo (Japan) (at least 20 years long experience in some major national textile Companies). In 2004 RRS opened its own office/showroom in Shanghai. All the interiors and furnitures where designed by Riccardo Rami Studio in collaboration with MDU architetti. This step is very important for the key role that Chinese market take in the worldwide fiels of “things makers”.
In 2006 RRS opens a branch in Chandigarh, for all the activities in India, Bangladesh, Srilanka.
Furthermore, the Studio can also guarantee a direct, continuative relationship with best fabrics/apparel/materials suppliers in China through its own Branch and Showroom in Shanghai. In 2006 RRS has opened a branch, for all activities in the territories of India, Bangladesh and Sri Lanka. Italian Connection Through its long-time strong relationships with some of the top quality “service-laboratories” in Italy in different fields, the Studio has also the possibility to offer a complete service to its clients: from a design/sketch board to its production and delivery. Riccardo Rami Studio is design consultant studio, having its roots in textile and apparel design. Established in Prato by Italian designer Riccardo Rami, we have worked with various major textile and apparel brands from all around the world, ever since. Riccardo Rami Studio international presence, having partners and agents in countries such as Italy, France, Eu, Japan, China, Turkey, Pakistan, India, Peru.
FREE Delivery on all orders over Euro 100.00 + a free gift
STORE HOMEDECOR KITCHEN BAGS MOVING CLOTING
THE TREASON OF LUXURY
THE TREASON OF LUXURY
How the Concept has Misled Fashion and Consumption
The concept of "luxury" has permeated our society, influencing business choices and consumer behaviors. However, this obsession with appearance and status symbols has led to a distortion of the true meaning of luxury, with negative consequences for fashion, consumption, and society as a whole.
THE ILLUSION OF LUXURY
Luxury, as highlighted by Bruno Munari, is often a manifestation of uncivilized wealth, an ostentation for its own sake that hides a lack of interest in culture and true elevation. It is the pursuit of golden taps even when the water flowing from them is polluted, a symbol of stupidity and superficiality. The luxury market has thrived thanks to the rise of new rich people eager to
show off their status. This has led to the production of goods of low quality and poor cultural value, conditioning development towards unbridled consumerism devoid of meaning.
TRUE LUXURY: THE LEGACY OF THE MASTERS AND THE PURSUIT OF QUALITY
Bruno Munari, master of design and art, reminds us of the importance of drawing inspiration from the greats of the past to achieve excellence. Piero della Francesca and Johann Sebastian Bach, cited by Munari, represent the pinnacle of mastery and quality, models to which young people should look to understand true quality. Munari believed that art and creativity could not
be separated from a deep knowledge and appreciation of quality. Only through in-depth study and analysis of the works of the masters is it possible to develop an aesthetic sensibility and critical capacity that allow one to create something truly meaningful.
However, Munari also denounced the empty and superficial use of the term "creativity", often used in schools that promise to teach it with easy and immediate results. Instead of teaching the arduous path to take to try to approach the Masters. True creativity, according to Munari, requires commitment, dedication, and constant comparison with models of excellence from the past.
Like "creativity", sustainability risks becoming an empty word if it is not supported by concrete actions and a deep understanding of the principles that guide it. True creativity, like true sustainability, requires constant commitment and a willingness to overcome limits, drawing inspiration from the great masters who have shaped our culture and our history.
True luxury, therefore, does not lie in ostentation and appearance, but in the pursuit of quality, attention to detail, and the ability to create something that lasts over time and is capable of arousing deep emotions and reflections. It is an invitation to rediscover the value of craftsmanship, slowness, and passion, as opposed to the culture of disposable products. Only in this way can we create a future in which fashion and consumption are an expression of true creativity and authentic and sustainable luxury.
THE CRISIS OF LUXURY AND THE OBLIVION OF THE MIDDLE CLASS
The myth of luxury is fading, while the middle class, eroded by economic crises, has drastically reduced consumption, particularly in clothing. Fashion, once a source of joy and personal expression, has become inaccessible and has lost its charm, replaced by other forms of consumption, such as restaurants and travel, which offer more fulfilling experiences.
The new generations, raised in the cult of performance and measurement, have lost touch with emotions, imagination, and intuition. The quality of products has decreased, as demonstrated by electric cars, a symbol of an era in which apparent functionality, empty technology, and fake sustainability have taken over aesthetics and passion.
However, the often-repeated mantra of the "disappearance of the middle class" risks obscuring and influencing reality. Although the middle class has suffered impoverishment, it has not disappeared. On the contrary, it still represents a significant part of the population and a huge potential market. Ignoring the middle class and focusing attention on the luxury segment means losing sight of a fundamental opportunity for fashion and for the economy as a whole.
It is therefore necessary to bring attention back to the middle class, understanding their needs and aspirations, and offering quality products at affordable prices. Only in this way can fashion once again become an expression of joy and individuality for all, not just for a privileged few.
RESTOMOD: A CONCRETE EXAMPLE, AN ODE TO AUTHENTICITY AND TIMELESS BEAUTY
The phenomenon of Restomod, which consists of restoring vintage cars by integrating modern technologies, embodies nostalgia for a past in which aesthetics, attention to detail, and passion were at the center of creation. This trend represents a rejection of ephemeral and superficial luxury in favor of timeless authenticity and beauty that transcends passing fads.
Restomod is not just an operation of nostalgic recovery, but a true philosophy that extends beyond the world of automobiles. It is a Neo-Classicism that seeks to bring back to life the best of the recent past, before the decline of quality and authenticity, rediscovering the value of craftsmanship, quality, and durability, characteristics often absent in contemporary luxury.
Through Restomod, objects from the past are brought back to life (thanks to their timeless aesthetics, quality, and durability) not as mere replicas, but as works of art and beauty that harmoniously integrate the best of the past and present. This practice reminds us that true luxury does not lie in ostentation for its own sake, but in the ability to create something unique, meaningful, and lasting.
Restomod, therefore, represents a concrete response to the crisis of contemporary luxury, offering an alternative based on quality, authenticity, and passion. It is an invitation to rediscover the value of things made to last, which tell stories and connect us with our cultural heritage.
TOWARDS A NEW PARADIGM OF LUXURY
It is time to redefine the concept of luxury, overcoming the obsession with appearance and status symbols. True luxury lies in quality, craftsmanship, sustainability, and the ability to arouse emotions and create meaningful connections. Fashion, in particular, has the opportunity to lead this change, offering products that tell stories, express values, and last over time, creating meaningful connections between the consumer and the product, going beyond the simple production of objects.
Fashion, as an expression of the world at that moment, must once again become a sincere interpreter and not a hypocritical expression of society, reflecting the values and aspirations of society, without falling into hypocrisy or conditioning, if it wants the latter (customers) to honor it by buying it. It must not be an instrument of conditioning but the synthesis of society's needs to express itself, to feel happy and fulfilled with that garment, with that outfit, with those colors.
And like the work of the Masters cited by Munari, it must be able to communicate directly with the public and be appreciated without the need for decoding, because these are the failure of any work of man, especially artistic work that must first of all excite.
CONCLUSION: THE LUXURY OF THE FUTURE
A combination of beauty, ethics, and responsibility. The treason of luxury has led us to a dead end, where ostentation has stifled authenticity and value has been sacrificed on the altar of appearance. But in this moment of crisis, the opportunity for change also emerges. It is time to reclaim the true meaning of luxury, which lies in beauty, craftsmanship, authenticity, and
sustainability understood as durability.
A luxury that is expressed not only in the choice of high-quality materials and solutions but above all in the approach to creating objects that last over time, both aesthetically and physically, and that are able to bring joy and satisfaction to those who own and use them. Only in this way can we create a future in which fashion and consumption are at the service of man and the planet, and not vice versa.
Let's choose authentic beauty, conscious creativity, and lasting sustainability. Let's choose a luxury that enriches not only our wardrobe but also our lives and our planet.
