For Spring’85, we develop and oversee the brand’s narrative identity across all its expressive dimensions.
From photographic campaigns to product storytelling, and through to the creative direction of the biannual collections, we work in continuity with the brand to define a clear and recognizable visual language.
Through seasonal narratives, visual storytelling and dedicated research platforms, technical components are transformed into design objects.
Narrative makes the invisible visible — giving language and form to what was previously implicit.